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Introducing Qlik Anonymous Access. Here are a few ways it can help:
- Building Trust Through Transparency
When organizations openly share data, they demonstrate that they have nothing to hide. This transparency enhances customer trust, builds brand loyalty, and fosters a positive public image.
Example: Imagine you're a company committed to sustainability. By using Qlik Anonymous Access to publish a dashboard illustrating how your products are ethically sourced, you demonstrate your commitment and differentiate yourself in a crowded market.
- Data-Driven Marketing and Customer Insights
Sharing aggregated (and anonymous) data can position you as an industry leader. Your insights can attract new business partners and customers.
Example: Consider a marketing software company that regularly publishes reports on the latest digital marketing trends. By sharing these reports, they become a go-to resource in the field—boosting their sales pipeline.
What is Qlik Anonymous Access?
Qlik Anonymous Access is your no-login-required gateway for sharing data. It allows organizations to host dashboards, reports, and analytics for public use—whether through a web portal, an app, or directly embedded on a website. Best of all, the data is always up-to-date, thanks to automatic refreshes. No complicated logins, no hassle.
Key Benefits of Qlik Anonymous Access
- Improved User Experience:
Without the need for user accounts or authentication, anyone can engage with your data seamlessly. - Expanded Reach:
Your data can now reach a wider audience—including partners, clients, and even curious citizens—without the need for account management or password resets. - Increased App Value:
Third-party apps can embed your analytics directly, providing users with instant insights without the hassle of creating a login. - Scalability and Flexibility:
As a cloud-based capability, Qlik Anonymous Access allows you to scale to meet growing user demand. - Competitive Advantage:
Delivering a frictionless experience for users keeps them engaged and loyal—this level of convenience can set you apart from competitors.
Key Use Cases for Qlik Anonymous Access
Wondering how Qlik Anonymous Access can work for your organization? Here are some impactful use cases:
- Government Transparency and Accountability
Governments can use Qlik Anonymous Access to publish data on public services, budgets, or demographics. Citizens can easily access this information, promoting transparency and encouraging accountability. - Corporate Social Responsibility (CSR) Reporting
Companies can share data on environmental impact, diversity initiatives, and community engagement. This demonstrates commitment and provides stakeholders with valuable insights into your CSR efforts. - Environmental Monitoring
Climate change activists, rejoice! Qlik Anonymous Access makes it easy for organizations to publish real-time data on pollution, biodiversity, and other environmental factors. This can raise awareness or influence policy change. - Research and Academic Collaboration
Academic institutions can publicly share research datasets, fostering collaboration and sparking new ideas within the academic community.
How Does Qlik Anonymous Access Work?
Here’s how Qlik Anonymous Access makes publishing public-facing analytics simple:
- Dedicated Cloud Tenant:
Each customer receives a dedicated cloud tenant, where all public data is managed. - No-Code/Low-Code Embedding:
You don’t need to be a coding expert to embed Qlik dashboards into websites or portals. It’s simple, fast, and effective. - Automatic Data Refresh:
Forget manual updates—Qlik Anonymous Access keeps your data refreshed automatically. - Managed Space:
Apps intended for public access are published to a Managed Space and shared individually. - Security:
Concerned about security? Custom roles need to be created to enable select users in your tenant to make content publicly accessible to ensure protection. Safeguarding your data is always a top priority for us.
With Qlik Anonymous Access, sharing your analytics and public data has never been easier or more secure. Whether you’re a government looking to enhance transparency, a company showcasing CSR efforts, or an academic sharing groundbreaking research, this solution helps you share your insights with the world.
Want to see it in action?
Check out the “SaaS in 60” video and learn how Qlik Anonymous Access can help you turn public data into a competitive advantage.
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