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As organizational accountability and transparency requirements grow, sharing data and analytics insights with the public is no longer just a "nice to have"—it’s a competitive advantage. For businesses, it helps build trust and showcase expertise. For governments and institutions, it fosters accountability and transparency. Today, Qlik launched a new capability that enables you to seamlessly and securely share public data with any visitor to your site or portal—without requiring them to log in to access apps, reports, or dashboards.

Introducing Qlik Anonymous Access. Here are a few ways it can help:

  1. Building Trust Through Transparency

When organizations openly share data, they demonstrate that they have nothing to hide. This transparency enhances customer trust, builds brand loyalty, and fosters a positive public image.

Example: Imagine you're a company committed to sustainability. By using Qlik Anonymous Access to publish a dashboard illustrating how your products are ethically sourced, you demonstrate your commitment and differentiate yourself in a crowded market.

 

  1. Data-Driven Marketing and Customer Insights

Sharing aggregated (and anonymous) data can position you as an industry leader. Your insights can attract new business partners and customers.

Example: Consider a marketing software company that regularly publishes reports on the latest digital marketing trends. By sharing these reports, they become a go-to resource in the field—boosting their sales pipeline.

 

What is Qlik Anonymous Access?

 

Qlik Anonymous Access is your no-login-required gateway for sharing data. It allows organizations to host dashboards, reports, and analytics for public use—whether through a web portal, an app, or directly embedded on a website. Best of all, the data is always up-to-date, thanks to automatic refreshes. No complicated logins, no hassle.

 

Key Benefits of Qlik Anonymous Access

  • Improved User Experience:
    Without the need for user accounts or authentication, anyone can engage with your data seamlessly.
  • Expanded Reach:
    Your data can now reach a wider audience—including partners, clients, and even curious citizens—without the need for account management or password resets.
  • Increased App Value:
    Third-party apps can embed your analytics directly, providing users with instant insights without the hassle of creating a login.
  • Scalability and Flexibility:
    As a cloud-based capability, Qlik Anonymous Access allows you to scale to meet growing user demand.
  • Competitive Advantage:
    Delivering a frictionless experience for users keeps them engaged and loyal—this level of convenience can set you apart from competitors.

 

Key Use Cases for Qlik Anonymous Access

Wondering how Qlik Anonymous Access can work for your organization? Here are some impactful use cases:

  • Government Transparency and Accountability
    Governments can use Qlik Anonymous Access to publish data on public services, budgets, or demographics. Citizens can easily access this information, promoting transparency and encouraging accountability.
  • Corporate Social Responsibility (CSR) Reporting
    Companies can share data on environmental impact, diversity initiatives, and community engagement. This demonstrates commitment and provides stakeholders with valuable insights into your CSR efforts.
  • Environmental Monitoring
    Climate change activists, rejoice! Qlik Anonymous Access makes it easy for organizations to publish real-time data on pollution, biodiversity, and other environmental factors. This can raise awareness or influence policy change.
  • Research and Academic Collaboration
    Academic institutions can publicly share research datasets, fostering collaboration and sparking new ideas within the academic community.

 

How Does Qlik Anonymous Access Work?

Here’s how Qlik Anonymous Access makes publishing public-facing analytics simple:

  • Dedicated Cloud Tenant:
    Each customer receives a dedicated cloud tenant, where all public data is managed.
  • No-Code/Low-Code Embedding:
    You don’t need to be a coding expert to embed Qlik dashboards into websites or portals. It’s simple, fast, and effective.
  • Automatic Data Refresh:
    Forget manual updates—Qlik Anonymous Access keeps your data refreshed automatically.
  • Managed Space:
    Apps intended for public access are published to a Managed Space and shared individually.
  • Security:
    Concerned about security? Custom roles need to be created to enable select users in your tenant to make content publicly accessible to ensure protection. Safeguarding your data is always a top priority for us.

 

With Qlik Anonymous Access, sharing your analytics and public data has never been easier or more secure. Whether you’re a government looking to enhance transparency, a company showcasing CSR efforts, or an academic sharing groundbreaking research, this solution helps you share your insights with the world.

 

Want to see it in action?


Check out the “SaaS in 60” video and learn how Qlik Anonymous Access can help you turn public data into a competitive advantage.

9 Comments
theoat
Partner - Specialist
Partner - Specialist

It's sounds good !

0 Likes
1,575 Views
jptneumann
Partner Ambassador
Partner Ambassador

👏Excellent Qlik!

Qlik Anonymous Access brings a huge competitive advantage to Qlik Sense. 
Another Goal from Qlik!!!

0 Likes
1,528 Views
brandon_fontes
Partner - Contributor II
Partner - Contributor II

Excellent!!!! 

0 Likes
1,519 Views
MatheusC
Specialist II
Specialist II

Interesting that 

0 Likes
1,467 Views
Leonardo_Allog
Contributor II
Contributor II

Excellent!!!! 

0 Likes
1,421 Views
Loes
Partner - Contributor II
Partner - Contributor II

Awesome! Question though: Would it be possible, hopefully in the near future, to buy a single anonymous user in a Non-Capacity model? From what i can see there are now only packs/bulk licenses available in Capacity Model.

We have plenty of customers who would love to have this, but you can only buy these by packs/bulk I saw, is that correct? Most of our customers are non-capacity and not that big that they need that many anonymous users.

1,184 Views
Matteo_Pavoni
Partner - Contributor
Partner - Contributor

Hy is this new feature already present?

I don't see it in my tenant

0 Likes
907 Views
PabloLabbeImaps
Partner Ambassador
Partner Ambassador

@matmatj  It´s not a feature but a new product packaging requiring a new tenant.

0 Likes
830 Views
surajmaraje_HSBC
Contributor II
Contributor II

This is excellent !!

0 Likes
499 Views