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If I ask you what the alpha value means in hypothesis testing, I’d bet most of you would be able to give a correct answer right away, am I right? But you are a minority, most people in the world wouldn’t have a clue – only about 1 in 5 people today are data literate.

Data literacy is the ability to read, work with, analyze, and argue with data

Some of you might argue that 4 in 5 people doesn’t really need to know what alpha value is, and surely, not everybody needs to be a data master, however being able to speak data, would help everyone, everywhere. It might give you and edge now but surely it will be vital in the future.


But, let’s focus in the Enterprise, what if we turn our heads to the people making business decisions? Should they be data literate?


A new research shows only 24% of business decision makers, from junior managers to the C-suite, feel fully confident in their ability to read, work with, analyze and argue with that data.


We have a problem


If only 24% of business decision makers can speak data, then it means we have a problem. But don’t worry, we have a plan. Qlik is on a mission to solve this important skills gap, by empowering everyone with the ability to properly use data.




We can help to fix it, and it’s free!


Qlik is offering free courses that everyone can benefit from – regardless of their role, skill level, or even the BI tools they use – designed to help people and organizations understand, analyze and use data with confidence.


Qlik’s learning program, is a product agnostic training package, designed to help anyone to read, work, analyze and argue with data.





Get started now by taking the FREE Data Literacy Skills Assessment it's a fun 15-minute questionnaire that will tell you where you are in data literacy and what next steps you should take. Then progress to the self-paced learning modules and finally complete the program by taking the free certification exam.


Some reading about the topic:

Data Literacy Program | Qlik

Qlik | Data Literacy Campaign



I hope you find it interesting,

 Arturo (@arturoqv)