This is a feature that a lot of users are asking me for, especially the ones that used QlikView and could pick users while sharing bookmarks. There was a reference to this idea as a part of a post by @thkarner, but unfortunately, his idea seems to have been closed due to the other part of it delivered. In this same post, you can find an interesting workaround that can be enhanced - it is to use QS rules and bookmark names in order to define some sharing: https://community.qlik.com/t5/Ideas/Share-Bookmarks-with-other-users/idi-p/1498408. Still, we are looking for an out of the box share with specific users capability. Imagine having an app with 500 users and 100 of them start sharing bookmarks - just 1 or 2 from each of them. Following the current concept of having just public and private bookmarks, we easily end up with a useless mess of everyone's bookmarks in one place.