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[Community Members, Please read this important announcement from our Chief Marketing Officer]
To: Qlik Community
Re: End of Perpetual License Sales
Date: March 12, 2021
As we’ve seen over the past several years, the market has shifted to a subscription economy with most consumer and business technology being offered under a subscription model. The vast majority of customers have embraced this new model as it enables them to align spend to ongoing operating budgets, close the gap between “expense” and “value,” and ensure suppliers are continuously delivering the value and experience to justify their technology spend. Businesses that build strong relationships with their customers, and give them the innovation and support they need, see expanded adoption and strong renewals.
Qlik® has been on this journey over the past three years. In 2020, more than 75% of our new license bookings were subscription based. As we expand our offerings in SaaS, the subscription model even more importantly reflects a close relationship between you and Qlik.
As we further align with market trends and strive to deliver ongoing value to our customers, we are making the following changes:
At Qlik, driving innovation to meet the needs of our customers has always been at the forefront of what we do. Moving fully to a subscription model for both client-managed and SaaS offerings will result in greater customer engagement, driving innovation and even greater value to our customers. Please see FAQ attached for additional details.
[1] Some conditions apply such a being on the current Professional/Analyzer license model with Qlik Sense April 2019 or later and using Qlik Licensing Service (QLS).
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