Analytics: Back to the Basics

[Sarah_Miller]

As we see an increase in the desire to utilize data and analytics to empower organizations, there is an increase in investment in learning and tools to help facilitate this growth. As I have been traveling the world, and working with organizations from across industries, I have noticed there are a couple of roadblocks that stand in the way of true success with data and analytics: lack of overarching data and analytical strategy, and lack of understanding of the 4-levels of analytics. These are not new topics in the least.

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